Starting from ReZone, Relatech has developed an A.I. Customer Engagement solution for an International Pharmacy Network which, based on Artificial Intelligence algorithms, proximity marketing tools and data analytics, improves the user’s shopping experience within the pharmacy, anticipating his needs and recommending appropriate products.
Through the mobile app, the user is invited to enter some information about his or her health and preferences and in return receives information on products and promotions active both remotely and interactively in the store.
Pharmacists have the opportunity to learn more about the behavior and health of their patients and in this way they can interact more effectively with them, obtaining greater user loyalty and the possibility of upselling products related to health and prevention.
The Network obtains a better knowledge of the customer base thanks to which it can organize targeted campaigns on products and on specific geographical areas, and consequently greater retention of points of sale, increase in turnover and a more innovative and dynamic image of the company.
